Tag integral to tennis

Gurning lackeys, actors and presidents – tennis is in thrall to players’ box parade

When James Haskell, the former England bruiser, announced recently he was swapping the rugby pitch for the MMA octagon, he explained that an inspiration for the switch was Roger Federer and Novak Djokovic. “I was only thinking during Wimbledon that I wonder what it’s like to be an individual sportsman at the highest level,” he said, “when you have to look after yourself and don’t have teammates to fall back on.” It’s true, a court can be a lonely place. Which is probably why the top players all speak so highly of the teams behind them. No victory speech is complete without thanks for the coach, physiotherapist, psychologist, chef, stringer, clothing sponsor and a respectful genuflection to their opponent’s counterparts. The TV cameras have picked up on these relationships to ramp up the drama. An Andy Murray winner is followed inevitably by a cutaway to his wife, Kim, fist pumping or his mum, Judy, grinding her teeth and looking steely. At the US Open, there is an extra razzle-dazzle to the players’ boxes. Naomi Osaka was watched last week by Kobe Bryant and Colin Kaepernick. “It’s really cool,” she said after beating Magda Linette in…

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