Richard Masters says measures are being put in place to improve stewarding and make it easier for fans to report instances of racism.
Last season saw a number of racist incidents involving high-profile players such as Raheem Sterling.
“We’re determined to tackle discrimination,” said Masters.
In a wide-ranging interview with BBC Sport, Masters also discussed:
Manchester City’s domestic dominance
How the introduction of VAR will be controversial
Whether the Premier League could give more money to help lower division clubs
Gambling sponsorship and football
How the Premier League could take over the Women’s Super League
What the league is doing to prepare for a possible no-deal Brexit
How confident are you of tackling the issue of racism in football?
Statistics gathered by anti-discrimination charity Kick It Out showed reports of racism in English football rose by 43% – from 192 to 274 – last season. This season there have already been four alleged incidents of racist abuse on the opening weekend of the EFL campaign.
“We are determined to tackle discrimination,” says Masters.
“We had some unsavory incidents at Premier League grounds last season and one incident is one incident too many. It does make you step back and ask whether we’re doing enough and doing right, and that’s why we’re working with the Football Association (FA), the Football League (EFL) and the government to work out what we can do better.
“Inside the grounds, we’re looking at measures to improve stewarding so they can deal quickly and efficiently with issues when they arise, and also improve reporting mechanisms for fans when they see it.
“There were some reports of instances in the first round of EFL matches last week. The only good news I suppose is that people are reporting them. We want to encourage fans when they see other supporters making discriminatory comments and abusing other people that they do report it, that’s important.” Read More