Mercury/13: the group aiming to ‘rethink football ownership’ | Women’s football
On a March morning on the shores of Lake Como, a bit of historical past was made. Mercury/13, a brand new possession consortium that focuses purely on girls’s soccer, acquired its first membership – FC Como Girls, from Serie A Femminile. Mercury/13, based by Victoire Cogevina Reynal, has pledged $100m (£85.5m) to build up a portfolio of groups throughout the globe, a “pure play” investor that unlocks golf equipment’ business potential. Reynal and her co-CEO, Mario Malavé, have introduced notable figures on board, together with the previous England worldwide Eni Aluko and Girls in Soccer’s Ebru Koksal. “The purpose that we’ve had since day one was to rethink soccer possession,” Cogevina Reynal tells Shifting the Goalposts. “Girls’s soccer offers this chance to construct a enterprise from the bottom up, having had a predecessor within the males’s recreation that has been very profitable however which has additionally carried out some issues not in the best means. How can we be taught and enhance the mannequin? Exterior of being buyers and operators, it’s actually about constructing a sustainable enterprise mannequin to allow them to change into really unbiased.” Como was an ideal match for its inaugural funding.…